Japanese Magazine Taking a Beef Tour of the United States

We hope you had a great Fourth of July! We know we did! All that food and eating had us thinking about the beef industry. Well, we suppose that’s unavoidable, but let’s look at some recent developments in the industry.

The beef industry is a fascinating one, with many across the world expressing an interest in how things are done here in the States. No better do we see this than with Japan, whose imports of American beef have contributed more than $2 million to the U.S. economy in 2014, second only to Mexico.

Food writers from Japan recently visited the U.S. as a part of a tour to get a taste of how beef is raised and eaten in the U.S. One place they visited was the Farthing Ranch, a 112-year-old Wyoming Ranch, which was included in the tour with the help of the Wyoming Beef Council. Group Executive Director Ann Wittmann says the journalists are going to high-end steakhouses in New York next, according to this article in the Daily Journal.

The ringleader of the Japanese food writers is Yuko Shimada. She edits a men’s lifestyle magazine and said that her audience is very interested in the American beef industry. This beef tour of the States is all about educating Japanese men, which is something we can get behind at Flying H Genetics.

What are some things you would tell these Japanese food writers about the beef industry in the States? What details or facts should they absolutely know about? Let us know in the comments below.